Web 2.0. You need it. It recently helped Obama win a Presidential election. It's worth using. What is it?

Web 2.0 is the catch-all name given to web-based technologies that keep people connected to each other and the information they want. It often involves content that can be easily dumped in other places... like how we have Twitter content on the sides of the pages on this site without you having to visit Twitter to get that information. Like how you don't have to be on the YouTube site to see a YouTube video.

Think about how that can be used to deliver information to your fans. That's what we do.

MySpace, Facebook, blogs, Twitter, discussion forums, text messaging, and mailing lists can be set up to carry your "brand" and design when people visit them. We can even help you use Second Life as a place to play live and get more visibility.

Push information to your audience. Your fans are using these sites anyway. You might as well be in front of them over and over.